Every March SXSW takes over the city of Austin, TX to host some of the BEST live music, films, parties, people and so much more. This year Vans and Austin’s very own, Nice Kick, decided to join forces to bring you Vulcanized Vinyl. The shop’s grand opening was Friday, March 9th with a party @ Lodge on 6th street. Unfortunately, we were not down at SXSW yet, so we were unable to make it to the party but you can check out some photos HERE. Not only was the store part of the SXSW Vulcanized Vinyl experience, but Vans also hosted a premier for No Room For Rockstars, the Warped Tour documentary, on Tuesday, March 13th with a special performance by Pennywise (Photos HERE). This was followed up by the Vans Showcase on Wednesday the 14th. We were absolutely thrilled to score some passes to this show. After flying the 666 miles from Philadelphia to Chicago, then from Chicago to Austin, I was STOKED on getting to see this the first night we were at SXSW. The Showcase included FIDLAR, Penneywise, Jimmy Cliff, The Sword & Cage the Elephant. SOOOOOOO, needless to say, Vans had A TON of awesome stuff going on at SXSW this year.
Vulcanized Vinyl was one of those pop-up shops that was extremely well done, in all aspects, from concept to completion. We walked into 313 ½ E. 6th Street through, what looked like 2 old garage doors that open into the space. The entrance was covered with Vans colab show posters and hanging bare bulb socket sets suspended from a heating vent from above. The combination of raw wood, cinder blocks, pallets and damask wallpaper reminded me of when I did display work for Urban Outfitters. This, with the combination of shelves lined with Vans Classics, California models, tees, tanks, and accessories and a limited edition Vulcanized Vinyl tee backed by classic vinyl and some rock memorabilia (for lack of a better word) gave an awesome feel to the space. The space itself was not too big in size, but needless to say, worked out very well. Everyone that was working the space was super friendly and made the vibe of the room extremely chill.
Check Out full article and Gallery after the Jump
By far the coolest part of the Vulcanized Vinyl Pop-up Shop was the week long re-release of some of the sold out “band colab” shoes that Vans has been doing forever now. This was the first time ever that Vans re-released five of their most popular band shoes. The list of releases includes makeups for Slayer (3/13), Descendents (3/14), Bad Religion (3/15), Iron Maiden (3/16), and Social Distortion (3/17). While talking to Edward, the West Coast rep for Vans, he told me that each of the re-release band shoe only consisted of an extremely low reissue number of 50 pairs. I am definitely stoked I was able to get my hands on a pair of the Slayer reissues.
The Selection of Vans that were available definitely had a huge spread of coverage from the Classic Checkers to some of my favorites right now which include: the Vans X Iggy Pop 106 Vulcanized, Speckled Authentic, Hemp Authentic, Rad Authentic and much more. The only shoe I was expecting to see but was not there were the Vans OTW line which, in my opinion, have been killing it as far as new Vans are concerned. Over all Vans and Nice Kicks killed it and I look forward to seeing if the two collaborate again next year on another pop-up shop.